Playlists, often accompanying Context Marketing, can be shown on Media Displays or Positional Displays. This is a list of images, videos and links. The content of a Playlist is displayed in the Channel Player area on a Media Display or Positional Display.

The three tabs on the Context Marketing application page are, respectively, the Scheduler, the Message Editor and the Playlist Editor.

There is a special role in Orchestra that is set-up for using these features, MarketingAdministration.

Playlists are created and edited with the Playlist Editor.

Also with the Scheduler, Playlists are assigned to displays and scheduled. Therefore, it is easy to get an overview of the timing of both Messages and Playlists.